Thursday, October 19, 2006

The breakthrough

Quoting UX Matters
Give users something familiar to hang their hats on. When designing a digital product, you may sometimes need to downplay the truly breakthrough aspects of your product, which may be harder for users to understand initially.
I think what Google did for Gmail is the same. They just underplayed the breakthrough aspects and advertised the 1Gb storage capacity of it and allured people to use it. Once they signed up to Gmail, they could discover all the other things it could do. I started using Flickr just to put in some photos and share it with a friend. But once I started using it I discover all the cool things it could do.

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