Even old websites used to give out simple and understandable messages before but they used to be very formal. Now the language has become more informal and more personal and it works. It helps to keep the situation light and in control. And it also shows how much you care for the users.
I think it all started with Gmail. A message which says “Hooray no spam here” was a big surprise for me at first. Even though I liked it, I used to wonder why they kept it like that. Then when I started seeing messages like “Grr something went wrong with the connection, try sending the mail again” I started feeling comfortable rather than getting irritated. I liked the way Gmail spoke my language.
Cleartrip is one of my favorite sites and their message copy is outstandingly human. Once their site was not loading and I got this
And once my flight booking failed to go through
Oh this message from Squirl, once when i tried to upload an image actually made me laugh
But of course the weird ones just refuse to go away. I got this message when I tried to disconnect my internet connection.
I think it’s high time all of us understood the importance of good and more human copy writing in application development. It’s just a simple attitude change from our side which is needed to achieve a better user experience. Recently a developer friend of mine and I were browsing through Google reader and suddenly we saw the message “Grr something has gone wrong”. He said
Hmm if I put Grr into my error message I will be told to take it out immediately saying its not good. But if google says the same, its great communication.