Avenue A RazorFish's Digital Design blog explains how the incorporation of playfulness in user interfaces enhance user engagement and ultimately brand perception.
And there’s no reason why as Kevin correctly pointed out that financial institutions can’t benefit from introducing playfulness into their interfaces. A financial application does not need to be dull and boring. What matters is how well we do something and there is fine line between being playful and being annoying or redundant.
The sorts of playfulness we see in our interfaces and brands says a lot about the designers, engineers and managers behind a product and the extent to which they will go to connect with their users.
The real challenge comes in convincing certain clients that incorporating playfulness into their interfaces/brand is worthy of the time, effort and risk involved.Check it out. Its an interesting read.