I hate Yahoo. I hate Yahoo and it has nothing to with their products. Its coz of their ad banners. Its irritating.
I'm talking about this irritating ad banner format that takes over the entire webpage on mouse over. And most cases its on top of the page and my mouse pointer invariably hovers it and the irritating banner covers the screen. It happens every time i move my mouse towards the address bar.
I also know that Yahoo has probably nothing to do with this irritating ad format. But as a user I see the brand that is irritating me. And thats Yahoo.
I understand the importance of ad monetization on web and the importance of making the user notice the ad and also to make him/her engaged with the brand. But this kind of forced engagement is absolutely not appreciated. Instead it back fires. Any brand that spoils the user experience is at the risk of being hated.
Next time you decide to advertise on web or mobile make sure you dont come as a usability bummer. Else you are in trouble.
I hate Yahoo.